Get to know the industry terms related to cell phone accessories, wireless chargers, power banks, and USB flash drives. From OEM and ODM to wholesale and distribution, our glossary provides a comprehensive understanding of the industry. Learn about the role of manufacturers, suppliers, factories, and the customization process involved in creating professional, high-quality products.
- ABA Weekly Ranking: The data comes from Amazon’s ABA data keyword search frequency rank (Search Frequency Rank). The smaller the number, the higher the rank, indicating a higher search volume. The search volume ranking on the list page is the latest weekly data.
- BSR: This is the BSR (Best Sellers Rank) category ranking for the ASIN. If the parent and child share the ranking, the parent’s ranking is displayed.
- FBA: The FBA (Fulfillment by Amazon) shipping cost of the product, automatically calculated based on the product size and weight displayed on the listing page.
- PPC Bidding: The bid price for Amazon’s onsite advertising. The system provides the bid suggestion price and range for “phrase match”. Keyword bidding reflects market competition and maturity, as well as marketing costs.
- Q&A Count: The latest total Q&A count for the listing where the ASIN is located.
- SPR: SellerSprite Product Rank, the estimated single-day order volume to keep the keyword ranking on the first page of search results for 8 days. For example, if SPR=280, it means that the order volume under this keyword needs to reach 280 within 8 days to keep the keyword ranking on the first page of search results. The larger the SPR value, the higher the order volume required to maintain the keyword ranking on the homepage, indicating more intense competition.
- Title Density: The number of products on the first page of Amazon search results that include the keyword in their title. For example, if the title density is 12, it means that there are 12 products on the first page of search results for this keyword that include the keyword in their title.
- Click Concentration: This refers to the total percentage of clicks on the top three ASINs under this keyword. The data comes from the Amazon backend ABA report. Generally speaking, the higher the click concentration, the higher the monopoly degree of the word. For example, if the click shares of the top three ASINs are 13.9%, 12.4%, and 11.1% respectively, then the total click share of the top three ASINs = 13.9% + 12.4% + 11.1% = 37.4%.
- Supply-Demand Ratio: Supply-Demand Ratio = Search Volume (Demand) / Number of Products (Supply). In the same market, the higher the supply-demand ratio, the stronger the market demand. For example, the monthly search volume for the keyword “phone holder” is 69,465, and the number of products is 14,875. Therefore, the supply-demand ratio for this keyword’s corresponding niche market is 69,465/14,875 = 4.7.
- Purchase Rate: Purchase Rate = Purchase Volume / Search Volume. This refers to the proportion of the number of purchases made by buyers after entering this search term and clicking on any product in this niche market to the total number of times the buyer entered this search term. For example, the keyword “wireless charger” was searched 1.2 million times in a month, generating 16,000 sales (not necessarily all wireless chargers, could also be data cables), so the purchase rate of this keyword = 16,000 / 1.2 million = 1.33%.
- Keyword: Related keywords of the query term.
- Ad Competitor Count: The total number of ad products that have entered the first three pages of search results for this keyword in the past 7 days, including SP ads, HR ads, brand ads, and video ads.
- Price: The latest BuyBox price for the ASIN.
- Review Rate: Review Rate = Monthly Rating Growth Value / Monthly Sales. Clicking on the number can view the changes in the review rate over the past three years.
- Traffic Words: All search traffic words that this ASIN has entered into the first three pages of Amazon search results in the past 30 days.
- Traffic Share: The proportion of exposure obtained by the product through different traffic words.
- Seller: The number of sellers selling the listing, i.e., the number of all follow-up sellers.
- Seller: The name of the seller who currently has the Amazon BuyBox.
- Gross Margin: The
- product’s gross margin. By default, the system sets the gross margin = (Product selling price – Amazon commission – FBA shipping) / Product selling price * 100%.
- Delivery: The delivery method of the BuyBox seller.
- Category: The category name of the category to which the ASIN belongs (major category ranking).
- Brand: The brand to which the ASIN belongs.
- Rating: The latest rating star level of the listing where the ASIN is located.
- Rating Count: The latest total number of ratings for the listing where the ASIN is located.
- Top Three ASIN Conversion Total Share: This refers to the sum of the conversion shares of the top three ASINs ranked by clicks under this keyword. (Conversion share refers to the proportion of sales of this ASIN under this keyword to the total sales of the word). For example, if the conversion shares of the top three ASINs ranked by clicks are 18.4%, 10.9%, and 5.6%, then the total conversion share of the top three ASINs = 18.4% + 10.9% + 5.6% = 34.9%.
- Product Count: The number of relevant products that appear after searching for this keyword (All Departments category). For example: 1-48 of over 1,000 results for “ipad stand”. Due to different IP addresses, the number of search results displayed by different regional IPs will be different, so the number of results you see when you search on Amazon’s front end may also vary.
- Listing Time: The earliest time the listing was discovered, which is the earliest of the following times: the listing display time (Date First Available, often not available), the first review time for the listing, and the time when Keepa monitored the price, BSR, reviews, etc.
- Relevance: Relevance represents the proportion of the same ASIN in the natural ranking on the first page of Amazon search results for this keyword and the query keyword. The higher the relevance, the more the same competitive ASINs associated with this keyword and the query keyword. The highest relevance = 100, the lowest = 0.5. PS: Relevance is a relative value, not an absolute value. Relevance = 100 does not mean that the ASIN associated with this keyword and the query keyword are exactly the same, but that this keyword and the query keyword have the most same ASINs in the natural ranking products on the first page of Amazon search results.
- Sales: The estimated sales of this ASIN in the last 30 days.
- Sales Trend: The monthly sales trend of this ASIN over the past three years.
- Sales Volume: The total sales volume of this ASIN in the last 30 days. Sales volume = the latest BuyBox of this ASIN * the total sales volume of this product parent in the last 30 days.
- Monthly Purchase Volume: Refers to the number of purchases generated in a natural month, such as July 2023, after searching for this keyword on the Amazon site. For example: a user searches for “iphone charger”, and then buys 1 iphone charger and 2 data cables (recommended related products) in 1 purchase, then the purchase volume = 1.
- Monthly New Reviews: The number of new ratings for the listing where this ASIN is located in this month.
- Monthly Search Volume: Refers to the total number of times this keyword was searched on the Amazon site in a natural month, such as June 2022.
- Monthly Search Trend: The monthly search volume trend of this keyword in the last 2-3 years. For seasonal or trend keywords, it may only appear in a few months in the last 2 years, so the search volume for other months is filled with 0. For keywords with a monthly search volume of 0, it means that the search volume of the keyword is too small and has not reached the inclusion threshold.